"I love all types of mediums really and I regularly practice all the ones I know. But watercolor for me is a notch above all others."
The Cherie Hibiscus flowers are a favorite of Edward's and his hand-painted imagery brings immense detail to the artwork on these kits.
FR-C Pro Jersey - Low Collar
The FR-C Pro low collar cycling jersey is constructed with 16 panels of premium level fabric, which have been specifically designed by Giordana and are strategically utilized throughout the jersey. All of this combines to create an extremely lightweight, breathable and race-ready jersey.
This design was hand drawn by Artist and Giordana Ambassador Edward Dennis and brought to life on the garment using sublimation printing during the manufacturing process.
Interested in having your design on a team or club kit? Learn more about our Custom Apparel Programhere.
"I love all types of mediums really and I regularly practice all the ones I know. But watercolor for me is a notch above all others.
For the simple reason, it’s unpredictable, the water has a mind of it’s own. Not only this but the way the water dries when creating layers is so beautiful. Almost as beautiful as a flower, this was part of the reason I combined watercolor with a flower."
At Giordana, we believe in Edward's vision and couldn't wait to bring his unique design to our kits. It's a great showcase of the connection between art and cycling. With our fully owned and operated factory in Italy, we are hands on throughout every stage of the production process, allowing us to maintain the strictest standards of quality and consistency. Bringing Edward's design to life on our garments was a highlight for our team and we hope you enjoy them as much as we do.
Hello my name is Edward Dennis and I am an artist who loves taking out my stress on the trails. I grew up BMX racing so I’m no stranger to bikes, but these days I try to keep the rubber down. Anytime I get to combine cycling and art is a good time for me. Being Latino in cycling you don’t always see yourself in the culture of cycling. But I hope that people seeing me and the work I do inspires any POC to go out and ride.