What is Estrella Jalisco?
Born in Guadalajara, Jalisco in 1910, Estrella Jalisco is a refreshing cerveza that dared to be born in the land of tequila.
Shop Giordana x Estrella Jalisco
Bib Shorts
Jerseys
Accessories
Behind the Collab...
"The opportunity to collaborate with Estrella Jalisco on Instagram has been a blast. Estrella Jalisco is a classic Mexican beer which has been a part of my family gatherings here in the US and in Mexico for as long as I can remember."
"As an ambassador for Giordana Cycling I am always thinking of what I want to see next on my cycling kit. I love the design of the Estrella cans and the brand logo and took these elements as inspiration for the collaboration. A fusion of my love for cycling and my work with the iconic brands of both Estrella Jalisco and Giordana Cycling ensued. I threw down some sketches and sent them to both companies and got a resounding yes for approval.
"I worked to fit in all of Estrella’s colors and capture the essence of the brand. Giordana’s unmatched customization and quality brought it all together. I’m excited to share my love for art, my culture, and passion for cycling all in one package."
- Edward Dennis, Artist and Cyclist
Edward Dennis
Hello, my name is Edward Dennis and I am an artist who loves taking out my stress on the trails. I grew up BMX racing so I’m no stranger to bikes, but these days I try to keep the rubber down. Anytime I get to combine cycling and art is a good time for me. Being Latino in cycling you don’t always see yourself in the culture of cycling. But I hope that people seeing me and the work I do inspires any POC to go out and ride.
Leticia Lomeli
As a first-generation Mexican-American, I have huge pride in where I come from and in my roots. I also have pride in where I am now and the opportunities that my parents have afforded me by coming to this country.
I am a clinical director at a behavioral clinic, focusing on workingwith Spanish speaking families that are so often underserved. Working in this field takes a lot of energy and can sometimes leave you feeling burnt out.
I'm glad that I have cycling to keep my body, mind, and soul healthy. If I can wear a kit that represents me-that is thecherry on top. The Giordana x Estrella Jalisco kit reminds me of who I am: a Latina, a little mezclada, a little spanglish, and always ready to ride.
Pre-order ends at 11:59pm EDT on Sunday, June 6.
Pre-Order Terms + Conditions
This pre-order window is offered as an advance order option.
The product is not currently in stock, but you can select and pay for your items now to reserve them. The benefit of placing a pre-order is to ensure you will receive the items of your choice as soon as they are available. You must enter your payment information and complete checkout to secure the size, color, and style you would like to order.
Pre-order items are noted on the product page and in your cart at checkout. Payment for the pre-ordered item(s) will be collected at the time of checkout. You will receive an order confirmation via email and your credit card will be charged by Giordana Cycling. Pre-order ends at 11:59pm EDT on Sunday, June 6. After that, our production order will be placed and this process is estimated at 8 weeks. You will receive communication via email about the status and expected delivery date of your order.
If you have any additional questions regarding this pre-order release, please email us at info@giordanacycling.com.