PITERA x GIORDANA | SMOKE
PITERA x GIORDANA | SMOKE
The Limited Pre-Order Has Ended
Expected arrival late June/early July.
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The Pitera x Giordana collaboration "Smoke" is rooted in a different way of experiencing cycling — one shaped by freedom, endurance, individuality, and life beyond the expected boundaries of the sport. Drawing from a mix of influences that include gravel, skateboarding, climbing, and street culture, the collection reflects a point of view that is bold, expressive, and intentionally outside the norm. More than a visual statement, it translates a philosophy of riding that values the journey, the surroundings, and the sense of possibility that comes from moving through the world under your own power.
Rooted in freedom, counter-culture, and the experience of riding far beyond the expected lines.
A COLLECTION SHAPED BY EXPERIENCE
This collection grew from a riding philosophy rooted less in competition and more in freedom, endurance, and self-expression. Built around the idea that cycling can be a space for exploration, connection, and self-discovery, the collaboration reflects a perspective shaped by long-distance gravel riding and a life spent in motion across disciplines.
INTENTIONALLY BOLD & UNEXPECTED
Drawing influence from cycling, skateboarding, climbing, and street style, the collection was designed to feel intentionally bold and unexpected. In contrast to the increasingly uniform visual language of modern cycling apparel, it offers a more expressive perspective — one grounded in individuality, energy, and the spirit of riding far, freely, and without pretense.
RIDING OUTSIDE THE EXPECTED
More than a collection, this collaboration reflects a different vision of cycling culture: less elitist, more open, and grounded in movement, community, and the road ahead. It is built for those who see the ride as more than performance alone — and who find meaning in distance, environment, and the freedom to go their own way.
THE KIT
Built for the long road and the paths less traveled. Pre-order now to join the Pitera x Giordana journey.
ABOUT PITERA
Born in Extremadura in southern Spain and later shaped by life in Madrid, Pitera brings a perspective to cycling that has always existed outside the expected lines. His background spans mountain biking, trail running, climbing, mountaineering, snowboarding, skateboarding, and fixed-gear riding — experiences that shaped both his personal philosophy and visual point of view. Deeply immersed in long-distance gravel cycling, he also works professionally in apparel, style, and textile technology for cycling and performance sports. His collaboration with Giordana brings those worlds together in a collection informed by lived experience, technical knowledge, and a clear sense of individuality.
