Inspired by Y2K culture, the Pink Camo collection trades blending in for standing out.
PINK CAMO
The Cali Girls Kit. Loud, limited, and pulled straight off the set of the film that inspired it.
The Limited Pre-Order Is Now Open
Pre-order through Day, Month Xth at midnight EST.
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Expected arrival in late Month.
GIORDANA PINK CAMO
Pink Camo is the latest collaboration between Cesar Villalba and Giordana — a playful reworking of a familiar outdoor motif through unexpected color, technical performance, and a distinctly individual point of view. Inspired by Y2K outdoor style and designed to move between road and trail, the collection takes traditional camouflage somewhere entirely new.
THE KIT
Pink Camo pairs a custom camouflage print with coordinating jerseys inspired by the pieces introduced in the Smoke Collection. Designed to mix and match across the collection, the pieces bring together Giordana performance with an expressive palette built for road, gravel, and beyond.
Available by pre-order only through Day, Month Xth at midnight EST. Once the window closes, this edition is gone.
CAMO, REIMAGINED
Camouflage is traditionally designed to disappear. Pink Camo does the opposite.
Drawing from the outdoor aesthetic of the Y2K era, Cesar reworked the familiar pattern through brighter, unexpected color — preserving the visual language of camo while giving it an entirely different energy. The result feels recognizable and new at the same time: graphic, playful, and intentionally visible.
“I was very into Y2K camo, but getting a little tired of traditional camouflage. I wanted to give it a fun twist — something that would actually stand out on the roads and trails.”
— Cesar Villalba
MADE TO MIX
The collection was conceived as more than a single matching kit. Building on the jersey direction first explored in Smoke, these kits introduced a new range of colors designed to work with Pink Camo and with one another.
That approach creates multiple ways to wear the collection, encouraging riders to mix colors, patterns, and pieces to make the kit their own.
PINK CAMO
ABOUT THE COLLAB
Pink Camo continues an ongoing creative collaboration between Cesar Villalba and Giordana, bringing together two complementary perspectives: Cesar's influences from cycling, outdoor culture, streetwear, and design, and Giordana’s decades of experience creating technical cycling apparel in Italy.
Pink Camo brings together Cesar’s creative perspective and Giordana’s technical approach to cycling apparel. Working collaboratively from the initial concept through color and application, the collection translates Cesar’s influences into performance pieces made for riding.
