JOLIE FOULÉE x GIORDANA | THE STARRY ONES
JOLIE FOULÉE x GIORDANA | THE STARRY ONES
The Limited Pre-Order Ends In
Expected arrival late October.
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Jolie Foulée started as a group of friends who built a French media around running. Every July, though, cycling takes over. Shot on the slopes of Mont Ventoux, one of cycling's most legendary climbs, this capsule with Giordana captures a passion for the Tour de France that's been running in the background since childhood.
Inspired by legendary climbs, built for character over convention, and designed to stand out on the road.
A LIFELONG PASSION
It started with summers glued to the TV for the Tour, caravan goodies collected like treasure, and newspapers and magazines devoured cover to cover. Later came an internal prediction game between friends, with zero rules and even less sportsmanship. Same passion, running through every stage of life. Today, cycling has become the natural complement to running: a way to explore more ground, covered differently.
LOUD, PROUD, AND UNMISTAKABLY JOLIE FOULÉE
Inspired by the bold look of the US champion's jersey, reworked in Jolie Foulée colors, this kit is built to be seen. On the way up Mont Ventoux, it earned the crew a nickname from a stranger cheering them on mid-climb: "The Starry Ones." Bold over subtle, character over convention.
CHASING THE HEROES, NOT THE RESULT
Every rider on this climb grew up watching heroes who made Mont Ventoux legendary, a giant of a baroudeur, built for anything but climbing, chasing down an improbable stage win, a legendary French climber who made an entire generation dream on those same slopes. Riding it themselves means following the same roads, putting in the same effort, just nowhere near the same speed.
THE KIT
Jersey / Bib Shorts / Mitts / Socks / Cycling Cap
ABOUT JOLIE FOULÉE
Jolie Foulée is a group of friends who built a French media around running, but their love for cycling runs just as deep, and just as far back. This collaboration with Giordana is where that passion finally gets to exist on its own terms: a proper kit, made for a crew that's here to spend time together, and to pedal.
