Made in Italy Matters


We are a family business with proud Italian heritage that is central to our core values and culture.

We are driven by the belief that there will always be something new around the next corner. Something exciting beyond the next climb.

Our goal is to empower every rider to reach new heights. This is the drive that pushes us to create something different. Something better. Something no one has experienced before.



Our founder was born not far from the town where our factory is today. The fully-owned and operated purpose-built facility allows us to maintain our strictest standards of quality and consistency.

Furthermore, our production exceeds the EU’s requirements for green practices.

When you wear Giordana, you know that not only are you riding in pro-level premium materials, but that they are dyed with gentle water-based inks. Excess fabric cuttings and printing paper are recycled. Skylights provide light to reduce electric consumption. We believe in doing things the right way– both for our customers and our planet.



Our Story





Our Mission

It is our mission to push the technological envelope forward while also celebrating the heritage of Giordana.


Our Promise

Our promise is to deliver technically advanced cycling apparel with features that maximize your performance.


Our Merit

Thanks to a heritage dating back almost 50 years, we have the experience to deliver on our promise. We belive in our commitment to continuous innovation, paired with quality and expertise that can only come from authentic craftsmanship in Italy.


Our Impact

Our fully-owned and operated purpose-built facility allows us to maintain our strictest standards of quality and consistency. Furthermore, our production exceeds the EU’s requirements for green practices.






Our Practices



WATER BASED INKS

Premium level fabrics are dyed with gentle water-based inks.


SUSTAINABLE PACKAGING

Biodegradable and compostable eco friendly packaging.


RECYCLED FABRIC

Excess fabric cuttings are recycled.



SKYLIGHTS

Help provide light to reduce electric consumption.


Our Expertise



authentic heritage,
genuine passion,
unmatched expertise,
& constant innovation


Giordana is proud to be the most trusted name in cycling apparel.

We’ve reached this point by combining leading-edge technologies with authentic Italian craftsmanship to help every rider push the boundaries of what’s possible.

Because at the end of the day, it’s all about the ride.


@giordanacycling


 

For anyone who loves to go out on a bike– to give them a new experience, something that performs better than anything they’ve had. Even when we’ve got something good, we want to make it better– that’s our approach.

– Giorgio Andretta, Founder and CEO