"I love all types of mediums really and I regularly practice all the ones I know. But watercolor for me is a notch above all others.
For the simple reason, it’s unpredictable, the water has a mind of it’s own. Not only this but the way the water dries when creating layers is so beautiful. Almost as beautiful as a flower, this was part of the reason I combined watercolor with a flower."
At Giordana, we believe in Edward's vision and couldn't wait to bring his unique design to our kits. It's a great showcase of the connection between art and cycling. With our fully owned and operated factory in Italy, we are hands on throughout every stage of the production process, allowing us to maintain the strictest standards of quality and consistency. Bringing Edward's design to life on our garments was a highlight for our team and we hope you enjoy them as much as we do.